[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gracos.cz\/mejte-efektivni-webove-stranky\/#Article","mainEntityOfPage":"https:\/\/www.gracos.cz\/mejte-efektivni-webove-stranky\/","headline":"M\u011bjte efektivn\u00ed webov\u00e9 str\u00e1nky!","name":"M\u011bjte efektivn\u00ed webov\u00e9 str\u00e1nky!","description":"Nen\u00ed to zase tak jednoduch\u00e9, jak to vypad\u00e1. Internet je zahlcen stovkami a tis\u00edci weby, kter\u00e9 se podobaj\u00ed t\u011bm va\u0161im. Dne\u0161n\u00ed u\u017eivatel internetu pak udr\u017e\u00ed svou pozornost maxim\u00e1ln\u011b 2 vte\u0159iny. Pokud do t\u00e9to doby nenalezne na webu to, co hledal, s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed z webu odejde a ji\u017e se k n\u011bmu nevr\u00e1t\u00ed. Sv\u00e9 str\u00e1nky m\u016f\u017eete…","datePublished":"2019-02-15","dateModified":"2019-02-15","author":{"@type":"Person","@id":"https:\/\/www.gracos.cz\/author\/#Person","name":"","url":"https:\/\/www.gracos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gracos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gracos.cz\/wp-content\/uploads\/img_a337206_w2767_t1550418345.jpg","url":"https:\/\/www.gracos.cz\/wp-content\/uploads\/img_a337206_w2767_t1550418345.jpg","height":0,"width":0},"url":"https:\/\/www.gracos.cz\/mejte-efektivni-webove-stranky\/","wordCount":392,"articleBody":"Nen\u00ed to zase tak jednoduch\u00e9, jak to vypad\u00e1. Internet je zahlcen stovkami a tis\u00edci weby, kter\u00e9 se podobaj\u00ed t\u011bm va\u0161im. Dne\u0161n\u00ed u\u017eivatel internetu pak udr\u017e\u00ed svou pozornost maxim\u00e1ln\u011b 2 vte\u0159iny. Pokud do t\u00e9to doby nenalezne na webu to, co hledal, s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed z webu odejde a ji\u017e se k n\u011bmu nevr\u00e1t\u00ed. Sv\u00e9 str\u00e1nky m\u016f\u017eete zefektivnit  Jak\u00fdm zp\u016fsobem ale p\u0159esv\u011bd\u010dit u\u017eivatele, aby na va\u0161ich str\u00e1nk\u00e1ch z\u016fstali? Vyzkou\u0161ejte funnely! Jedn\u00e1 se o zaj\u00edmavou metodu webov\u00fdch str\u00e1nek. Funnel je jednoproduktov\u00fd web, na kter\u00e9m budete nab\u00edzet pouze sv\u016fj hlavn\u00ed produkt. Funnely nemaj\u00ed \u017e\u00e1dn\u00e1 lok\u00e1ln\u00ed menu a nab\u00eddky v\u00edce str\u00e1nek, obsahuj\u00ed pouze stru\u010dnou informaci o produktu a mo\u017enost zad\u00e1n\u00ed emailu pro v\u00edce informac\u00ed. Touto str\u00e1nkou z\u00edsk\u00e1te tedy email na p\u0159\u00edpadn\u00e9 z\u00e1kazn\u00edky, kter\u00e9 pak n\u00e1sledn\u011b m\u016f\u017eete oslovovat pomoc\u00ed email-marketingu. Pot\u00e9, co v\u00e1m svou adresu v\u011bnuj\u00ed, dostanou se u\u017eivatel\u00e9 na dal\u0161\u00ed stranu funnelu, kde naleznou detailn\u011bj\u0161\u00ed popis produktu, n\u011bkolik recenz\u00ed a tak\u00e9 mo\u017enost produkt zakoupit. Recenze na t\u00e9to str\u00e1nce jsou velmi d\u016fle\u017eit\u00e9, jeliko\u017e podle pr\u016fzkum\u016f ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed se jedn\u00e1 o nejsiln\u011bj\u0161\u00ed n\u00e1stroj pro rozhodov\u00e1n\u00ed, zda si u\u017eivatel produkt koup\u00ed. Po koupi hlavn\u00edho produktu je vhodn\u00e9 vlo\u017eit je\u0161t\u011b stranu s dopl\u0148kov\u00fdm prodejem, s n\u011b\u010d\u00edm nav\u00edc, co je mo\u017eno koupit p\u0159i jednom s hlavn\u00edm objektem obchodu. D\u00e1le je tak\u00e9 d\u016fle\u017eit\u00e9, aby na va\u0161e str\u00e1nky u\u017eivatel v\u016fbec zabloudil. K tomu nej\u010dast\u011bji slou\u017e\u00ed vyhledava\u010de, jako je Google, nebo Seznam. Abyste v t\u011bchto vyhledava\u010d\u00edch m\u011bli lep\u0161\u00ed pozici, je dobr\u00e9 m\u00edt dob\u0159e nastavenou SEO optimalizaci. Jedn\u00e1 se o odkazov\u00e1n\u00ed pomoc\u00ed kl\u00ed\u010dov\u00fdch slov, kter\u00e9 pak napom\u00e1haj\u00ed vyhled\u00e1va\u010d\u016fm v\u00e1\u0161 web naj\u00edt a \u0159ad\u00ed jej pak na vy\u0161\u0161\u00ed p\u0159\u00ed\u010dky vyhled\u00e1v\u00e1n\u00ed. Na SEO optimalizaci se v dne\u0161n\u00ed dob\u011b orientuje n\u011bkolik firem a je lep\u0161\u00ed sv\u011b\u0159it se do p\u00e9\u010de t\u011bmto odborn\u00edk\u016fm. Takto nastaven\u00fd web v\u00e1m jist\u011b bude fungovat mnohem l\u00e9pe!                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u011bjte efektivn\u00ed webov\u00e9 str\u00e1nky!","item":"https:\/\/www.gracos.cz\/mejte-efektivni-webove-stranky\/#breadcrumbitem"}]}]